Inbound marketing campaigns are made up of a lot of different elements, making it easy to forget a piece of the puzzle if you’re not careful.
Did you send a well-segmented email? Do you have engaging tweets and Facebook posts going out at optimal times? Did you optimize your blog posts and landing pages for search? What about ads? Are you running those?
*Record scratch* … hold the phone. Ads aren’t inbound … are they?…
How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]
