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AdWeek recently published an article concerning ad blocking, advertising revenue, and the future risks and opportunities of digital publishing. The article is fascinating because it take the form of a roundtable between some of the major players in the fields. And, interestingly enough, all those involved seem to agree with each other about what the problem is and how they might fix things.
In “We Brought Together the Major Players in the Ad Blocker War, and Here’s What They Told Each Other” by Jed Hartman, the chief revenue officer of The Washington Post, Ben Williams, communications and operations manager of Eyeo GmbH which makes Adblock Plus, Steve Carbone, the managing director and head of digital and analytic of Mediacom, Lisa Valentino, the chief revenue officer of Condé Nast Digital, and more…
Ad Blocking Software and the Perilous Future of Digital Publishing
