10 tips for successful Pinterest advertising
How do you pin to win? Columnist Brad O'Brien offers some tips to help you step up your advertising on Pinterest and stay ahead of the curve. Pinterest has always…
advertising
The Art of Awkward Copy: 3 Tips for Uncomfortable Advertising
Have ads on uncomfortable subjects ever caught your attention? There are reasons why - and you can learn from them. credit: getty images You’ve seen those awkward ads. You know…
4 Femvertising Video Ads That Teach You How To Do It Right
If you’re anything like me, you’ve probably noticed the increase in feminist advertising lately. Pioneering this trend all the way back in 2004 was Dove, with their “Campaign for Real…
Advanced Social Targeting Extends Reach of Digital Video Advertising
Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend…
The Difference Between Video Marketing and Video Advertising
Some people may think that the words marketing and advertising are synonyms, as they are used interchangeably very often. Especially when we talk about Video, not everybody is able to…
Beyond breakthrough: 5 secrets of seek and share advertising
How do you create ads that break through and truly grab viewers' attention? Columnist Peter Minnium discusses the key characteristics of ads that people are excited to see and share…
7 Super-Creative, Crazy-Effective Retargeting Ad Ideas
There’s no doubt about it, remarketing is pretty darn impactful. It gives you the opportunity to show ads to a perfectly primed audience—people who have already visited your site—and nurture…
Start to Finish Guide – Using Reddit Ads to Generate Sales for Your Business
Reddit is one of the most popular sites on the internet. In February, 2016 alone, the site garnered over 139,323,527 page views. This is especially important when you recognize that…
Ultimate Guide to Mobile App Install Advertising [Infographic]
Mobile has changed the way that we interact with almost every business in the world today, so it’s critical that developers make the most of the innovative advertising opportunities mobile…
The Definitive Guide to Display Advertising Targeting
Display ads are a great tool for advertisers. They’re visually engaging, and they boost brand awareness and trust with consumers. And when display ads are used for remarketing/retargeting, they increase…
Emotional Advertising: How Brands Use Feelings to Get People to Buy
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Ads that make people share and buy can usually be summed up in…
How Does Snapchat Make Money? – A Deeper Dive Into Snapchat Advertising
It was Reggie Brown, who realized back in 2011, he wanted the pictures he was sending to his girlfriend to disapear immediatly. Soon after, Evan Spiegel and Bobby Brown heard…