Using Paid Advertising to Market Your Content
While it’s tempting to dismiss paid advertising as an obsolete relic in the age of content marketing, that may be throwing the baby out with the bathwater. In fact, research…
advertising
Why You Need More Than Demographics to Sell Ads
For decades, every media kit has been touting the same basic demographics: number of readers, gender, ages, HHI, geographies, education, job title, industry, buying intent, authority (ability to buy), budget,…
Yellow Page Advertising vs. Inbound Marketing
When was the last time you opened up the phone book to find a product or service? Do you even know where to find a phone book at your house?…
How to Optimize Your Event Marketing With Social Ads and Landing Pages
Participating in live events gives you the opportunity to network, learn about industry trends, find partners and develop relationships with customers – all while getting some fresh air away from…
Mobile Advertising Is Exploding And Will Grow Much Faster Than All Other Digital Ad Categories
Mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of "mobile-first" users. Historically, there has…
3 Ways Brands Can Succeed As Advertising And Technology Evolve
Well AdWeek is over. Yawn. We found out thatJerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those…
10 Things You Need To Know In Advertising This Morning
Settle into your day with the 10 most important advertising stories. 1. Beats co-founder Jimmy Iovine has responded to the NFL banning players wearing his headphones. “I can’t believe I’m…
25 Ways to Make Your First Online Sale
As an online merchant, making your first sale is as symbolic as it is necessary. Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can…
Mobile Advertising [INFOGRAPHIC]
The folks at WhoIsHostingThis.com have put together a very complete infographic on mobile advertising. We like articles and infographics that support their findings with research and case studies. One thing…
The 5 Things You Need to Create High-Converting Ads
After several trashed drafts and a strong desire to bang your head on your desk (it was a close call), you’ve finally done it. You’ve come up with an idea…
3 Takeaways from Running Social Advertising Campaigns
During the past four years, I have managed advertising spends on Google, Facebook, and Twitter for clients both large and small. All told, I estimate that I helped plan and execute…
This Week in Content Marketing: The Real Cure for the Native Advertising Blues
In this episode of #ThisOldMarketing, Robert and I praise BuzzFeed’s simple strategy to consistently craft viral content and Louis Vuitton’s decision to launch an exclusive print magazine. We also talk…