People are still talking about millennials. Even though many of those talking about it are millennials. Video and mobile platforms are growing in importance. Nothing really new there.
So while the advertising industry spoke about many of the same things we’ve all been talking about for a few years now, there were three consistent themes across all these conversations that emerged.
First, of course there was a lot of talk about how programmatic ad buying will continue to grow as publisher revenues and the public interest in banner ads shrink.