Participating in live events gives you the opportunity to network, learn about industry trends, find partners and develop relationships with customers – all while getting some fresh air away from your computer screen.
But what many people fail to understand when planning to participate in these events is that they need to be treated as campaigns.
If you’re dropping lots of money on plane tickets, booths and swag, you need to be able to report that it was all worthwhile. And without an action plan, you won’t see a return on your investment.
So how can you be sure that your marketing dollars don’t go to waste and that you identify new prospects and convert them into new leads (even before the event takes place)?