As content competes with advertising as a business and marketing tool, commercial writers (like me) are seeing shifts in the skills that we need to keep our work relevant. Copywriting,…
Want to tap into the power of Snapchat for your brand? Follow these tips. credit: getty images As an online marketer, you're probably used to hearing about the "next big…
As the calendar turns to June, we’ve put together a list of the most interesting digital marketing statistics from the past month. Some of these stats piqued our interest because…
GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy. GIF, which is an acronym for Graphics…
Whole Foods has gone all in on social media. In addition to its main Twitter account (boasting 4.83 million followers), there are hundreds of smaller ones run by individual stores.…
I recently sent my wife and kids to my in-laws' 400 miles away, barricaded the door and sat down to write a book about how to sell on LinkedIn. In less than…
The rising consumer appetite for video content has made it a key consideration for content marketers everywhere. But often the biggest problem marketers face is in convincing business owners of the power of…
Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market. With 1.09 billion people logging in daily (a…
You’ve decided to update your website using the Growth Driven Design methodology. Now what do you do? There are many tools that you can use in order to test the…
The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications. Organizations use this content piece to educate supporters about their latest achievements and projects, keep donors engaged over…
Summer is upon us, which means it is slow season for a lot of people. So, for this month’s round up I decided to focus on articles that talk about…
What’s a marketer to do? We heard that influencer marketing was the next big thing. We heard about companies getting amazing results with it. But it seems you can’t go…