Marketers Embrace Influencer Marketing: New Research
Have you considered reaching out to social influencers to win more credibility and sales? Do you want research to help make the case that influencer marketing works? In this article…
Have you considered reaching out to social influencers to win more credibility and sales? Do you want research to help make the case that influencer marketing works? In this article…
White papers…ghost blogging…sell sheets… Different marketing tactics require different writing skills. If you have limited resources, will a copywriter or a content writer help you achieve the best results? As a…
Like any other topic, social media marketing also has its own set of myths. As an entrepreneur, knowing the truth is crucial. Here are 8 myths about social media marketing which…
Global hotel chain Hyatt tweets 1,600 times a week. Chevrolet tweets 4,300 times each week. But American Airlines makes that little blue bird sing loudest, tweeting an astonishing 6,400 times every single week.…
Google’s mobile algorithm update is rolling out! Webmasters must have their sites up to par with accepted mobile optimization standards. Since this announcement from Google came out in February 2015, professionals…
Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to get your content out there using PPC. …
I have been running my own business for about seven years now and creating online content about the same amount of time. The genesis of my business — 2008 —…
As a product marketer, you have three responsibilities: Connect your company’s value proposition to your customers Ensure that your customers are empowered Help your entire organization learn as much as…
When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there's another…
Join us for this live webinar on Wednesday, April 30 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. Ignoring mobile marketing now is to risk certain death in a world…
Optimizing your online marketing sales funnel is a constant effort of testing and tweaking, long hours spent creating content for every lead segment imaginable, A/B tests that confound you, and…
When executed well, original research can be a cornerstone of your content marketing strategy (it is at CMI). Lisa Murton-Beets, CMI’s research director, joined our #CMWorld chat to share her…