White papers…ghost blogging…sell sheets… Different marketing tactics require different writing skills. If you have limited resources, will a copywriter or a content writer help you achieve the best results?
As a B2B marketer, you’re likely tasked with producing a ton of content.
According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends report, B2B marketers now use an average of 13 content marketing tactics. These tactics include everything from blog posts to videos to ebooks.
And this doesn’t include the traditional sales and marketing collateral that B2B buyers need to make informed purchasing decisions – such as brochures, sell sheets and website copy…