It’s not a pitch, it’s a person. The super powers of influence marketing
I’m going to tell you a story about food but make a point about content, influence and service. Ready? In theory, I love Whole Foods. I love the vision, the…
I’m going to tell you a story about food but make a point about content, influence and service. Ready? In theory, I love Whole Foods. I love the vision, the…
CRO or Conversion Rate Optimization is a technique of converting your visitors into customers. I have seen webmasters getting concerned as to how they can get more and more traffic on…
The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 -- but its popularity was short-lived. Just a few weeks later,…
Do you want to learn more about your social media followers? Have you created social media buyer personas? You have to know your audience before you can serve them on…
I promoted my business the wrong way for a long time. Just like many designers and artists, I focused on building my portfolio, posting my work around the web, and…
Have a little R E S P E C T for your prospects; talk to them like humans. Image source. Let me guess… You’re an honest person. Genuine, helpful and…
The content team here have received a couple of pieces of good news recently. Last week, this blog won the Digital and Tech category at the UK Blog Awards. We're…
It’s no secret that blogging is more difficult than shooting out a tweet or snapping a photo to share on Instagram. It takes five seconds—maybe thirty if you’re particularly fastidious—to…
A few weeks ago, an article on our blog generated a small debate in the comments. The article, by Neil Patel, shared eight content marketing innovations from the world’s best…
Social media marketing requires daily effort and involvement. This means it is definitely not a “set it and forget it” endeavor. The social media landscape is constantly changing, and what…
The proportion of companies that are unaware of the benefits of marketing automation continues to drop as technology adoption increases. Meanwhile the number of companies stating that they are ‘very’…
How is it that some blog and social media posts seem to gain more traction than others, even if they contain equally awesome content? Let’s assume that the content for two…