SOCIAL MEDIA FAIL: BAD IMAGES AND 11 EASY FIXES
You’ve heard it said that images and videos are the golden ticket on social media. Well, I must say I disagree. Good images are the ticket. That one little modifier—good—qualifies the…
You’ve heard it said that images and videos are the golden ticket on social media. Well, I must say I disagree. Good images are the ticket. That one little modifier—good—qualifies the…
Would you like more precise control of your Facebook ads? Want access to advanced Facebook features not available in the Facebook Ads Manager? Power Editor offers advanced features that can…
Are you speaking to an audience of one? Or are you creating blanket, overwhelming, confusing and “throw everything including the kitchen sink” customer experiences? Are you using your integrated online…
If you're serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn't just about making small adjustments to a landing page to…
Social media marketers from around the globe recently descended on San Diego, Calif. for the annual social media extravaganza known as Social Media Marketing World. With marquis speakers like Mari…
Are you looking to improve your Pinterest engagement? Want to know what types of pins get attention? Viewing what works for others on Pinterest is an excellent way to get…
The quickest way to make a CMO roll their eyes is to tell them they should be making more data-driven decisions. Of course we should, everyone knows that. Unfortunately there…
Driving traffic to your site isn’t the final goal but part of the overall process of converting site visitors into customers. You can have tens of thousands of unique site…
Product marketing is a tough job. You need to distill everything your company does into a clear value proposition, and the messaging you create is foundational to your sales, engineering,…
Multimedia integration has become an integral piece of content marketing in the digital space. A player in the game for a long time now has been YouTube, as creators on…
It all starts with a goal. Whether you seek to generate demand or brand awareness, grow your social networks or something else, an integrated content marketing strategy will be the…
Before content personalization was possible, consumers were forced to engage with whatever content businesses provided for them, whether it was relevant or not. Today, this is no longer the case. The…