Social media marketers from around the globe recently descended on San Diego, Calif. for the annual social media extravaganza known as Social Media Marketing World. With marquis speakers like Mari Smith, Guy Kawasaki and Jay Baer, along with social media leaders from inside the likes of Microsoft, Disney, Whole Foods and Yahoo, there were insights aplenty.
Here are my top takeaways, both big and small, that social marketers can run with, starting today.
1. Automation and real-time are not mutually exclusive. Nicole Pearo Taylor, who does digital and social for Marriott’s Renaissance Hotels brand, said Renaissance’s strategy is to do both: They layer a pre-planned content calendar (e.g., gorgeous property photos) with real-time engagement (e.g., engaging with fans and topical content)…
11 Most Actionable Takeaways from Social Media Marketing World 2015
