SOCIAL MEDIA FAIL: BAD IMAGES AND 11 EASY FIXES

You’ve heard it said that images and videos are the golden ticket on social media. Well, I must say I disagree. Good images are the ticket. That one little modifier—good—qualifies the whole idea. From Snapchat to Instagram to Twitter to Facebook, there are enough bad images floating around out there to make me want to scroll faster every time I get online. But take heart, finding good images and shooting good video are both within your grasp. Let’s take a look at 11 easy fixes to help you avoid the ho-hum of bad images on social media.

1. Make sure you use an image cheat sheet. Image holes vary so drastically from platform to platform that you need a guide to help you showcase your photos well. You want to avoid the cut-off heads and thumbnails with no clue of content. Some platforms have preview windows so make sure the best piece of the image shows in that window. Become an expert at cropping your images with a tool like PicMonkey (free) or Photoshop (paid). When I Googled “social media image cheat sheet 2015,” I got over two million results. Make sure you stay current—these sizes change from time to time. The few minutes it takes you to find and crop images for your various channels will be well worth it. Here’s one I have on my bookmarks bar from visual.ly.

Social Media Fail: Bad Images and 11 Easy Fixes

CopyRanger

Rick Duris is CopyRanger.

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