If you’re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn’t just about making small adjustments to a landing page to get 5% more conversions. But if you’ve tried moving page elements around, tested variations of your copy, and optimized your form, but still aren’t seeing meaningful conversion gains, don’t worry — all is not lost.
Both large and small optimizations can make a difference, but in my experience, it’s the radical optimization changes that have the highest potential to earn you more conversions. If you want to be part of the top 5-10% getting unbelievably high conversion rates, you have to be willing to try some crazy and sometimes counterintuitive things. You might find they pay off in a big way.
Before I get started, if you’d like to learn in detail about some of the most impactful CRO hacks out there, then click here to register for a webinar this Thursday, April 9, 2015 as part of HubSpot’s #CRODay celebrations. I’ll cover the massive changes you can make, and HubSpot’s Lanya Olmsted will share optimizations large and small that have impacted HubSpot’s conversion rates…
Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
