When Is a Blog the Right Form of Content Marketing?
You've heard the wisdom: "Your business should have a blog." "Blogging helps your SEO." "Why aren't you blogging yet?" According to the experts, a blog will solve all your Internet…
You've heard the wisdom: "Your business should have a blog." "Blogging helps your SEO." "Why aren't you blogging yet?" According to the experts, a blog will solve all your Internet…
As content marketers, we’re expected to do it all at our organizations. Understand the immediate pain points of our prospects. Predict and respond to customer complaints. Step out from behind…
Cara Pring from Social Skinny pointed out statistics on Social Media, which go like this: At least 65% of world’s top companies have an account on Twitter. Thousands of smaller…
Every author, writer and a scribbler, has to go over a writer’s block, some frequently, while the creative best face this maybe on a less frequent basis. As I am writing…
Marketing has come a long way in the past decade. Earlier, Marketing consisted of print and television advertisements which were underscored by catchy one-liners and self-promotion. Businesses would spend hours…
With 2015 just around the corner, you might be making an initial plan that outlines how you’ll spend your marketing and advertising dollars next year. If you’re thinking about simply…
Here’s the truth: Social media marketing doesn’t have to be difficult. Many businesses decide, “We need to get on social media,” tweet out a few promotions, sit back and wait…
From its origins as a simple video-sharing platform, YouTube has since changed the face of video consumption. But while many brands understand the power that YouTube can wield, others are…
In an article in Forbes Magazine, Thought Leadership is defined as “simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds…
At this year’s INBOUND and FutureM conference in Boston, Ekaterina Walter of Sprinklr delivered a real-time marketing talk that was one of the more buzzed about presentations. And for good…
Have you used Google Analytics to get an idea of what content your audience responds to most? Have you tried split testing? Using Google Analytics gives you an idea of…
Receptional were present at the November 2014 Content Marketing Show in Brighton. This years speakers consisted of Mark Johnstone, Max Wilson, Emma Dunn, Hannah Warder, Mindy Gofton, Laura Crimmons, Stephen…