Here’s the truth: Social media marketing doesn’t have to be difficult.
Many businesses decide, “We need to get on social media,” tweet out a few promotions, sit back and wait for the revenue to fall in.
And when it doesn’t, they wonder why.
Well, you’re probably making a few mistakes. Here are five of the most common, and how to avoid them.
Bonus: We’ve turned this entire post into a step by step checklist (PDF) that you can save and refer to later. Click here to get the free PDF.
No. 1: You send your message only to your small following.
Many companies focus primarily on communicating with their own followers. While it’s important to do that, tapping into other people, especially influencers, gives your business a one-two punch that’s more potent: You tap into the influencer’s audience, and you add credibility to your brand with an influencer’s endorsement.
