How to Be Authentic
Do people really want the real you? All of it? The answer will, of course, depend on the audience and the forum. If you are writing a blog about drug…
Do people really want the real you? All of it? The answer will, of course, depend on the audience and the forum. If you are writing a blog about drug…
Could you describe the company you work for to a potential client in a hundred words? How many words would you have left if you deleted references to your company…
Everywhere you look and virtually everything that you hear about the online world these days seemingly revolves around social media. The “big boys” of the online world either already have…
Don’t Isolate Your Online and Offline Marketing Strategies Social media marketing has moved beyond the stage of “integral aspect” and is now the soul of many successful marketing campaigns. But…
So you have ambitious plans for a social media program that will build brand buzz and drive business impact? There’s just one problem: you need a big budget to match…
I was fortunate enough to talk to Steve Farnsworth recently, a great discussion with a fellow marketing geek. I was interviewing him for an upcoming magazine article about content that lives the…
here are four marketing techniques that you can use to approach your market with your products and services. Use these to market your products better than your competition. The better…
Is your website’s design the right fit for the audience you want to attract? I urge you to do more than simply nod and say “yes.” Really think about it.…
Once upon a time, there was a sad and lonely website. Its owners were recognized experts in their fields. They had written books. They blogged. They spoke all over the…
Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery. You might see your…
Creating successful AdWords campaigns is not only about making things the right way but also avoiding mistakes that might cost your business a lot on the long term. Here are…
Writing well isn't easy for most people. But if you work in marketing, writing is an essential part of your job. To capture an audience, you must know how to…