So you have ambitious plans for a social media program that will build brand buzz and drive business impact? There’s just one problem: you need a big budget to match your big dreams. Though social media budgets are projected to double in the next five years, many social media marketers still report feeling underfunded. How can you convince your senior marketing leadership to invest in social?
These proven tactics can help you prove the value of your social media efforts and win buy-in from your CMO.