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Everywhere you look and virtually everything that you hear about the online world these days seemingly revolves around social media. The “big boys” of the online world either already have a social media presence (think Google+), want a social media presence and are developing it, or will simply look to acquire a social media presence or additional social media sites. This is a high stakes game of Pacman that is still in its relative infancy. And why is this so? The bottom line always reverts to the bottom line – money.

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