The integration of Social and traditional media creates a powerful marketing combination. The goal is not becoming too dependent on one avenue but to create a mix that allows you to reach your full marketing potential. Social media engagement is more meaningful, and produces better results, creates brand loyalty, gaining momentum takes longer than the impressions made by marketing through traditional channels.
How do you integrate social media marketing into your traditional marketing plan?
Social media marketing is no different than, traditional marketing just the tactics are different.
You begin by determining what you are trying to achieve with your social media marketing.
Ask yourself these questions:
1. What is your goal?”
Do you want to build awareness, generate leads, what do you want to achieve?
2. Whom are you targeting?
Whom are you trying to reach? Do you want to reach mothers, students, seniors, who? Dig down and decide whom you are trying to reach.