Retweets from journalists. Spikes in website traffic. And a steady flow of new business leads and interested emails. Those are the benefits that first attracted your law firm to social media, right?
The other day, I had an interesting talk with Larry Port, the founder and CEO of the popular legal billing software company, Rocket Matter. He shared a few helpful social media tactics for law firms looking to advance their results to the next level.
By now, your firm has likely done all the basic work such as getting your attorneys active on LinkedIn, connecting with a few journalists on Twitter, and distributing content on SlideShare.
So how can your law firm progress to the next level of results?
As Larry pointed out, a lot of law firms underestimate the investment that social media can take to achieve significant results.
In this article, I’m going to show you the 3 paths to success on social media. You can then decide which one is right for your firm.
I’ll also share some really helpful tactics that any law firm can use to achieve better results . . . without much extra time or investment.
[Additional resource: Hootsuite is used by 29 of the top 50 AmLaw firms for their social media management. Click here to request a demo and a legal expert at Hootsuite will personally show you how our solution makes it easy for your practice groups, sectors, and different teams to securely use social media channels.]
The 3 Paths Mid-Sized Law Firms Can Follow to Success on Social Media
