We review social media management tools regularly and our clients ask about them all the time. People want to know which tools are the best – we usually answer by saying the better question is: ‘which tools are best for you’. There are a lot of great tools out there for managing social media, with many offering different features and approaches to content publishing and community management. To help, we’ve developed 11 keys to evaluating social media management tools – in this post I’m going to share those keys with you, and give you some ‘dos’, ‘don’ts’ and tips for evaluating the tools you’re interested in.
1. Price and Billing Options
We all have a budget. The tools you use (and there’s a good chance you’ll need more than one) have to work with the budget you have. There are tools out there ranging from free to $500 a month or more. We all have different cash flow and needs, so not every tool, or every payment plan works for everyone. Once you have a good understanding of your needs, price and billing options is the first thing you should look at…
