Influencer marketing is the process of engagement with influencers with a view to increasing the engagement between the influencer's audience and an individual or company or "X" who aims to…
Influencer marketing is not a new concept in business. Brands have always relied on a small segment of their loyal customers to spread the word about their products. What has…
This guest post is by Jake Ludington of Jakeludington.com and Delightedrobot.com For the sake of discussion, let’s say you are with a major technology company. Would your company benefit more…
Influencer marketing, especially featuring sports influencers, is gaining more and more attention. In a global study by Augure late last year, 70% of the companies surveyed said they expect to…
From its origins as a simple video-sharing platform, YouTube has since changed the face of video consumption. But while many brands understand the power that YouTube can wield, others are…
A never ending stream of high quality content simply isn’t sustainable for most organizations. But what if Marketers could tap into a rich source of content optimized for engagement, sharing…
In these times of digital marketing expansion, influencer marketing is the buzz word that you come across every now and then. However, very few marketers understand how to use this…
Original post published on Opentopic.com. Influencer marketing is the process of leveraging experts or high-profile individuals to support a brand mission by sharing content such as articles or videos created…
We all want to be influential, don't we? So our conversations often become about influencer marketing—you know, the fine art of getting to big kahunas in your camp. To achieve…