Facebook Uses Mobile Video to Take Over the World
Ever one to seek out brevity, I think I’ve finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence.…
10 Big Brand Facebook Tactics Any Business Can Use
Do you have big-brand Facebook page envy? Do you, as a small business owner, want your page to be popular and engaging? It’s easier than you think to emulate what…
9 New Facebook Features That Will Improve Your Facebook Marketing
Last summer, we did a roundup of Facebook features you may have missed in the past couple of years. In mere six months, however, Facebook marketing has seen even more changes,…
How to Set Up Facebook Dynamic Product Ads
Are you familiar with Facebook dynamic product ads? Facebook dynamic product ads allow you to reach customers with relevant offers by automatically showing them ads for the products they’re interested…
Quick Reference Guide for Facebook Marketers
Want an easy reference to Facebook’s many marketing features? Are you using all that Facebook offers marketers? In this article I’ll share helpful links to Facebook shortcuts to get the…
Marketing Day: TweetDeck Adds Tweet Confirmation, Facebook Mobile Carousel Ads & More
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: TweetDeck Adds Tweet Confirmation To Help…
Fighting Content Loss to Facebook Messenger App
Marketers are users and readers too, and sometimes we let our own personal user experiences shield us from spotting potential marketing blindspots. Take the Facebook Messenger app roll out last…
How to Use Facebook to Tell Your Story
Storytelling is one of the things that we enjoyed the most when we were children. Our favorite stories took us to different places, let us experience new things and taught us about…
How to Generate SEO Leads Through Facebook Advertising
If you have been spending money on customer acquisition, then you must have realized two things by now: 1) Google Adwords is absurdly expensive, and 2) Facebook is not something…
IBM, Facebook Team Up on Marketing Analytics Mashup
IBM just signed another significant data partner, Facebook. The collaboration addresses the holy grail of all marketers—making campaigns more personal with the right message, delivered at just the right moment.…
4 Tips for Using Facebook to Market a Conference
If you’ve ever worked in events, you know how challenging it can be to make everything run smoothly and according to plan. Even if you’re doing everything right, sometimes things…
How Has Facebook Changed for Business Through the Years and What Have We Learned?
Facebook is such a big part of market branding nowadays, it’s hard to think back on a time without it. Today, it’s not that you’re just missing out on a…