Marketers are users and readers too, and sometimes we let our own personal user experiences shield us from spotting potential marketing blindspots. Take the Facebook Messenger app roll out last year, when users were forced to download the standalone app if they wanted to continue sending text-based messages through the social network. Users were outraged, but very quickly it became the top fifth app, with a reach of 43.1 percent.
Done for the benefit of users, so that each app could offer a richer, more focused experience, it turns out those high numbers have affected the overall usage of Facebook’s flagship app. And, with the addition ofFacebook’s video calling feature, introduced last week, keeping eyes on content is becoming harder and harder to maintain…
