Writing Copy is Easy. Writing Great Copy is Tough
Pah! Writing is simple. All you do is write down a load of stuff about your company that tells the customer how great you are and that they should buy…
7 Things You Can Do to Keep Your Website Up to Date
Before you turn pale, I’m not talking about a whole redesign. Yes, it’s great to have the most modern looking site with all the latest bells and whistles, but there…
How to Sell to the Subconscious Through Copywriting
It’s well known that your copywriting should be full of benefits if it’s going to be successful. But it also needs to do something else. The triggers that make people…
Does Your Business Need a Website to Succeed?
You would have thought the simple answer to that was yes, but it would seem as though some business owners still need convincing. According to the Office of National Statistics,…
Automated Copywriting Startup Persado Raises $21M
Persado, a startup that says it can automatically create and test different marketing emails and other promotional material, is announcing that it has raised $21 million in Series B funding. Co-founder and…
5 Weird Writing Productivity Hacks That Work
Do you feel burned out and brain dead after a full day of writing? Heavy writing days used to exhaust me. My brain felt like mush. I could barely talk. Exercise was…
8 Incredibly Simple Ways to Get More People to Read Your Content
Your precious words. You know they’ve got to be right to attract the audience you want. You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what…
How To Write Adwords Ad Copy – Writing For The User Not The System.
Writing ad copy is perceived to be the most important aspect of an Adwords account and can also be very time consuming. Finding the balance between writing for the user and to…
WHY NOBODY IS FALLING FOR YOUR PERSUASIVE COPY
Have you ever fallen for a slick sales pitch? An offer so convincing – so persuasive – that you tossed over your cash like it was on fire? Maybe it was…
4/30: 7 Common Mistakes in Ad Copywriting Detected by the Mean Girls
Creating taglines for fun can be quite entertaining, you get to explore your inner rapper (being pro in rhymes), develop your wittiness, and improve your sales talk even if it’s…
How to Create Time for Writing Great Content
We all know about the many amazing benefits of blogging, writing, self-publishing, and other forms of content marketing. But one of the hardest parts is actually finding the time to…
Should You Use Contractions in Your Copy?
Contractions – apparently, you either love them or you hate them. Recently I did some work for a client and for the first time ever, I had someone complain (i.e.…