Before you turn pale, I’m not talking about a whole redesign.
Yes, it’s great to have the most modern looking site with all the latest bells and whistles, but there are far cheaper ways of helping your website continue to perform well.
Think of it like a cyber spring clean.
1. Take a look at your code
OK, you may not be a techie, but that doesn’t mean you should over look your site’s coding.
If necessary, get someone to help you on this one because it’s well worth the effort. A website with clean, organised code is a site that will load quickly and make the life of the search engines easier because it will be a synch to crawl.
