Kill your darlings: self-discipline in copywriting
Left to my own (deeply irresponsible) devices, I would cheerfully fill each submission for this column with an almost belligerent degree of whimsy. Perhaps some kind of opening that aimlessly…
Write Drunk. Edit Sober. Copywriting Awesomeness
Say Goodbye To Lame… And HELLO To More Customers I’m Angie, the owner of this site and the leader of the Write Drunk Edit Sober copywriting team. I love…
[PODCAST] Why These Words Make Copywriting Experts Cringe
Is your copywriting making prospects cringe? If copy is such an important part of persuading prospects to convert, why do marketers toss around cliché terms like “world-class” and “breakthrough” on…
SEO: The Difference Between Black Hat and White Hat
You’ve probably read umpteen articles that bang on about black and white hat search engine optimisation techniques. Understand them? Do you know what’s good and what’s not? There is a…
4 Things You Can Learn From Fitmob’s Seductive Copywriting
I was completely seduced by fitmob’s seductive copywriting. I went from “what the heck is fitmob,” to “let me give you my credit card number right now.” Here’s what happened–and how you…
4 Truths About Human Nature Every Marketer Needs to Know Before Writing a Word of Copy
These psychological triggers will help you get a leg (or two) up on the competition. Image by Amanda Shigehiro via Flickr. Writing effective landing page copy isn’t just about nailing…
A Hidden Source of Easy Copywriting Practice
There’s one activity you must do if you want to be a good copywriter. One activity you cannot replace with any other activity. One activity that, if you do it…
Writing headlines: The Ultimate Guide
Or, “How to write headlines so bum-clenchingly awesome they’ll give you nose bleeds” Ah, headlines. We all know they’re the key to luring readers into your content. They are often…
SEO and Copywriting in 2015: How to Copywrite Like You Mean It
Guess what? SEO is still important this year. That’s not surprising, but you should know there’s more emphasis on specific areas when it comes to best practices for SEO copywriting.…
Is B2B Copywriting for You? 5 Questions to Help You Decide
It’s no secret that I’m a big fan of Business-to-Business, or B2B, copywriting. This field has certainly been good to me over the years. And, in my opinion, it’s the…
12 ‘Appalling’ Copywriting Tips From David Ogilvy, The Original Mad Man
David Ogilvy, the pioneer of modern advertising and the progenitor of the modern agency business, is also one of the most famous people that the ad world has ever produced.…
The Most Overlooked Market For Content Writers
Writing content can be an extremely profitable option for working writers … Sure, there are fiercely competitive content markets where writers fight over penny-a-word contracts. But, those more obvious opportunities…