If copy is such an important part of persuading prospects to convert, why do marketers toss around cliché terms like “world-class” and “breakthrough” on their landing pages?
No one wants to feel like they’re being sold to – Henneke discloses which words you’re better off avoiding if you want to write copy that converts.
Tune in to learn…
- How to carry on the conversation that’s happening in your readers’ heads.
- How to write convincing and honest copy by being super specific.
- How to make sure your testimonials don’t come across as cheesy or fake.