4 Truths About Human Nature Every Marketer Needs to Know Before Writing a Word of Copy

These psychological triggers will help you get a leg (or two) up on the competition. Image by Amanda Shigehiro via Flickr.

Writing effective landing page copy isn’t just about nailing a really clever pun.

It’s about understanding that real people are responsible for every click on your landing page.

Have a look at your most recent landing page. Are you leveraging any psychological triggers in your copywriting to motivate your prospects to take action?

Good ol’ social proof and urgency? Or – *gasp* – none at all?

Here are four psychological triggers that will help you write landing page copy that motivates your prospects to take action.

4 Truths About Human Nature Every Marketer Needs to Know Before Writing a Word of Copy

CopyRanger

Rick Duris is CopyRanger.

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