SEO: The Difference Between Black Hat and White Hat

You’ve probably read umpteen articles that bang on about black and white hat search engine optimisation techniques.

Understand them?

Do you know what’s good and what’s not?

There is a lot of confusing material out there so here’s a quick run down of what’s good (i.e. white hat) and what’s bad (i.e. black hat) in the world of SEO.

Let’s start with the bad stuff.

Black Hat

Black hat is all the stuff that Google hates that if used will generate a heft penalty.

1. Bad content

This encompasses anything that’s written for the search engines and keyword stuffed or automatically generated content that is meaningless drivel produced by various software programmes. Don’t use either.

SEO: The Difference Between Black Hat and White Hat

CopyRanger

Rick Duris is CopyRanger.

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