You’ve probably read umpteen articles that bang on about black and white hat search engine optimisation techniques.
Do you know what’s good and what’s not?
There is a lot of confusing material out there so here’s a quick run down of what’s good (i.e. white hat) and what’s bad (i.e. black hat) in the world of SEO.
Let’s start with the bad stuff.
Black hat is all the stuff that Google hates that if used will generate a heft penalty.
1. Bad content
This encompasses anything that’s written for the search engines and keyword stuffed or automatically generated content that is meaningless drivel produced by various software programmes. Don’t use either.