Noisy Words – how can copywriting stand out amongst the din?
Just like the reasonable deduction that several highly trained chefs could in fact produce an entirely unspoilt fistful of broth, it is also frequently possible to not have too much…
How Copywriting Can Build Your Brand Authority
In this article you'll learn… How to be consistent with your tone of voice How emotion can help improve your authority Why being conversational doesn't mean being unprofessional When you're…
4 Simple Copywriting Hacks To Quickly Boost Conversions
Boosting your conversions is a killer way to supercharge your profits and sales. You can literally make a simple tweak on one day, and be swept away by a powerful…
5 Signs You Stink at Copywriting
If you already have a writer on your team or a website that you’re satisfied with (or both), you may not think you need a working knowledge of copywriting skills.…
10 Simple Web Copywriting Tips for Increasing Conversions
Web copy is often the difference between visitors and leads, and leads and customers. It plays an integral role for consumers at every stage of the buying cycle, from awareness…
Make Your Titles Magnetic
If my subject title hadn’t intrigued you or been prominent enough on the webpage you would not be reading this. Crazy aye! This puts into perspective just how important subject…
How To Tell The Story Of Your Products
Why is real estate copywriting so terrible? Maybe it’s not that bad in your town or city, but wherever I have lived the copy seems to serve one purpose—to fill…
Freelance copywriting – Why it’s tougher if you’re married
Freelance copywriting is tough for anyone. If you’re in a relationship, it’s even tougher. Not just because of the obvious stuff like taking a pay cut (mine dropped $3,750 per month…
5 CREATIVE COPYWRITING TIPS YOU WON’T OFTEN HEAR
Everyone who does any kind of writing for a living gets hit up for the occasional writing tip. Beyond practising your bum off, what kinds of things really help your…
5 Tips To Improve Your Copywriting
It’s not always easy finding the right words to say, especially in the competitive digital space. So here are our top 5 tips to help you carve up those pages…
The Art of Email Copywriting
Most of us are drowning in email, and only messages that stand out from the rest are able to draw our attention. If you’re drowning in email, it stands to…
The Psychology Behind Writing a Great Pitch
As a promotions associate, I spend a fair amount of time crafting pitches. What is the best way to connect with this editor? What are the most interesting points of…