In this article you’ll learn…
- How to be consistent with your tone of voice
- How emotion can help improve your authority
- Why being conversational doesn’t mean being unprofessional
When you’re recognized as a brand authority, you become the go-to business for products or services in your industry; you can be more selective with clients, and you can charge higher rates that reflect your expertise.
When we hear “brand authority,” we usually think about PR, online and offline marketing, public speaking, writing books, being interviewed… Giving thought to what you say is undoubtedly important, but it’s often how you say it that establishes your true credibility as a brand authority.
By following these four steps, you’ll discover just how effective your copywriting can be in building your brand authority…
