Everyone who does any kind of writing for a living gets hit up for the occasional writing tip. Beyond practising your bum off, what kinds of things really help your writing shine?
Here are 5 creative copywriting tips you won’t often hear.
1. Stop watching reality TV
It’s true I personally find reality TV about as engaging as licking postage stamps, but this is more than personal preference. As a writing device, reality TV is set up closer to a psychological experiment than a well thought out story. And that’s the problem.
While reality TV affirms the every man can be a hero, it completely ignores the fact one of the most powerful devices is the reluctant hero. You simply don’t get the same tension of a person being pushed by circumstance when they’ve lined up for 3 days to participate…
