What Is the Personality Type of Your Brand?
As marketers, we spend a ton of time investigating the personality types of our target and current consumers. I’ve noticed a lack of focus on one’s own brand personality type. A…
Brand Strategy – 3 Keys to Strengthening Your Value Proposition
Is strengthening your customer value proposition on your organization’s list of brand strategy objectives this year? A great value proposition should make it dramatically clear to prospects and customers why…
Addicted to Your Brand: 4 Ways to Build a Cult Following
On September 1, 2014, a young couple from Jackson, Mississippi, traveled all the way to New York City to the Apple store on Fifth Avenue. They wanted to buy Apple’s…
12 top brand content marketing strategies analysed
In 2014, MBS averaged a 60% year on year increase in followers across social media. With these numbers, the MBS team was on its way to having one million social…
How to Consistently Brand Your Visual Marketing
Visual marketing makes perfect sense for many reasons: Visuals are more emotionally compelling. Visuals promote better storytelling. Visuals support the identity of your brand. Visuals have more personality. Visuals appeal…
How To: Optimize Your Brand’s Social Media Marketing Strategy
Though nearly 88% of business enterprises are using social media for marketing purposes – not all of them are equally successful. To fully succeed in social media, you must consistently…
6 Secrets to Writing a Better Brand Positioning Statement
A brand positioning statement is a concise version of your mission or vision statement. Sound intimidating? Well, they shouldn't be. They are actually pretty simple to construct. These read, "I…
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
The first week of January, we made a New Year’s resolution to write a marketing plan for the year, and we’re going to stick with it. This set of articles…
8 tips for small-business branding
Solid branding is the foundation of any successful business. For startups, branding happens from scratch. For established businesses, the question of re-branding should be addressed regularly. But how do you…
Importance of Color in Brand Identity
Many companies can easily be recognized by the colors they use to represent their brand. From the UPS brown to the Coca-Cola red, color plays an extremely important role in…
Brands Lost Big With Content Marketing in 2014 — Here’s How to Recover This Year
With 2015 well underway, I wanted to look back at the winners and losers in content marketing from the past year. But as I started compiling my data, I saw…
Marketers Everywhere: Stop Marketing Your Brand
On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. If you missed it, catch…