Visual marketing makes perfect sense for many reasons:
- Visuals are more emotionally compelling.
- Visuals promote better storytelling.
- Visuals support the identity of your brand.
- Visuals have more personality.
- Visuals appeal to our brain’s method of processing information.
- Visuals are shared more on social media.
- Visuals simplify what could otherwise be complex data.
- Visuals get more results.
- Visuals are more creatively freeing.
- Visuals inspire people.
With these ten points in mind, one thing is clear: we should all be using visual content as much as possible. But how to do it and how to do it well? That is a much more complicated and tricky prospect, especially given the huge amount of competing content already floating across the web, vying for viewer attention.
Your aim should be to establish a visual marketing plan that consistently strengthens your brand. That means no viral content fishing, no mini boosts with dirty tricks, just good old fashioned good content.
