A brand positioning statement is a concise version of your mission or vision statement. Sound intimidating? Well, they shouldn’t be. They are actually pretty simple to construct. These read, “I am a [noun, such as coach] who helps [audience, for example women] [result, i.e get healthy] so they can [benefit, for instance love their life!]”
While easy to create, a lot aspiring speakers, bloggers, authors, coaches and consultants create brand positioning statements that aren’t very memorable — “I am a speaker who helps women become their best self!”
Here’s how to make your position stronger and unforgettable.
Related: 4 Techniques for Crafting a Mission Statement Worth Remembering
1. Be more specific about what you do.
With your ideal customer in mind, be as specific as you can. For example, don’t just say, “I am a speaker.” What kind of speaker? A motivational speaker? A breakout session speaker? A marketing speaker? A keynote speaker?
