5 Social Brands That Defy Best Practices
Pablo Picasso famously remarked, “learn the rules like a pro, so you can break them like an artist.” While he may have been talking about painting, the lesson can just…
5 Dashboard to Monitor Your Brand Mentions
This question I hear all the time: "How do you manage to be everywhere?" Ok, I am not everywhere but I have some tools that help me participate in any…
5 Vital Questions To Be Asked When Branding A Small Business
Small companies have to tackle strong competition from established and newly launched businesses. To grab a market share, small businesses chalk out branding strategies. But many of them fail to…
ARE BRANDS WASTING MONEY ON FACEBOOK AND TWITTER?
Following announcements from Facebook that they are going to limit overly promotion posts on newsfeeds, a report from Forrester says that brands might be wasting their time and money on networks like…
How Imagery in Branding and Marketing Affects Your Strategy
In marketing and advertising, nothing is arguably more essential than imagery. This is especially true when a computer screen, mobile device, or other medium stands between the individual receiving your…
11 Unusual Social Media Tips to Drive Branding, Clicks and Conversions
Effective social-media marketing helps build successful businesses. Arecent study by Shareaholic, which tracked 300,000 websites over four months, suggested that social-media referrals now lead to 30 percent of websites’ overall…
How to Think of a Great Domain Name For Your Blog
So you want to start a blog. You may already know what you want to blog about. If not, you should be resolved to grabbing yourself a yourname.com domain name…
3 Unique Ways Brands Are Approaching Content Creation
With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life. From offering a…
How to Improve Your Brand Impact Through Color
Want to make your product or service really stand out from the competition? Looking to increase your sales? Chances are you need to review your colour palette. Our minds instinctively respond…
Working With Bloggers to Promote Your Brand for the Holidays
It seems that every food and beverage comes in a pumpkin flavor variety and sidewalks are scattered with leaves that make an awesome extra crunchy sound. For many people this…
Successfully Branding a Blog with Cornerstone Content
Imagine this: You have a client who wants a website/blog. And he wants you to brand the design of the website/blog. Easy enough. That’s what you get paid to do.…
The lazy person’s guide to personal branding
You have a personal brand, whether you like it or not. Thanks to the Internet, everyone can present a shiny, online version of themselves as a quick way to cash…