Successfully Branding a Blog with Cornerstone Content

Imagine this: You have a client who wants a website/blog. And he wants you to brand the design of the website/blog.

Easy enough. That’s what you get paid to do.

You then discuss the look, the feel, the tone of the site/blog. You feel like you’re getting somewhere. You even sketch out some designs on the whiteboard.

It’s looking good.

Then he pauses and asks: “What should I write about?”

Good question, right? Well, if you don’t have a clue about web writing, keep reading and I’ll give you the answer.

Successfully Branding a Blog with Cornerstone Content

CopyRanger

Rick Duris is CopyRanger.

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