A survey released by Manta shows that nearly 50% of businesses have increased their time on social media channels in the last year, according to Michael Fertik at Forbes. Another 55% of businesses surveyed are actively using social media marketing for lead generation and customer engagement.
Yet, 60% of small businesses reported no return on investment for their social media marketing.
That may seem dire, but it does mean that 40% of small businesses are seeing some ROI. What are they doing differently?
“I do think a defined digital presence—coupled with realistic expectations—can be a source of significant support for most, assuming a thoughtful approach is taken,” writes Fertik. “Too often, however, it’s easy to make some rookie mistakes.”…