Ready to get it all down on paper, but not sure where to put it? We’ll help you with the format and elements of your marketing plan.
Every how-to book on the market has a different take on the essential elements of a marketing plan. Those geared toward the big corporate crowd communicate in a language few human beings understand. However, the words you use are much less important than how seriously you approach the task.
This section outlines the key elements you need to include in yourmarketing plan. No matter how it’s ultimately organized, your marketing plan should be a straightforward, easily understood company document. It should provide you with a clear direction for your marketing efforts for the coming year, and it should give an incisive look into your company for all readers…
