Success in social media marketing comes from consistency and understanding your audience. Consistency is the easy part here, just stay focused on your campaigns and keep working hard. But how do you understand your audience, and more importantly, how do you make a lasting impression on them, and eventually convert them into buying customers? This is where metrics comes into play. There are a lot of tutorials and guides that explains different metrics and how they affect your social media marketing. So we will not insist on that for now. Instead, we will talk about social media monitoring and how you can use it to find and interact with influencers.
Why Social Media Monitoring?
Monitoring your social media campaigns is a vital element in marketing via social media platforms. It might seem like a secondary objective, but, in fact, it is one of the most important factors to follow and understand. This also allows you to identify the so-called influencers in your niche. Understanding influencers is important because they can make you or break you with their following. Think of them as the celebrities of social media, and understanding them can help you win their endorsement for your social media campaigns…
