Influencer marketing has tons of room for creativity, which makes it one of the most unique forms of marketing today. Brands that employ influencers strategically can knock their campaigns right out of the park and into the laps of their target demographic.
One recent influencer marketing trend is brands’ partnering with bloggers and social influencers that don’t fall within their industry. Venturing outside of your normal space can open up your product to a completely untapped market.
That’s where the magic happens.
To that end, we’ve also noticed a shift with bloggers moving away from focusing on one subject matter and letting their readers in on all the things they love…