Familiar with companies that have a noble edge? Sure you are. They’re some of the most successful ecommerce companies out there right now. And their social responsibility is one huge reason they’re raking in the cash.
Who’s Buying the Good Will?
Millennials, on the whole, are a more socially conscious demographic. This is less evident in the actions of individual consumers and more obvious in the success of socially conscious companies. Companies — ecommerce or traditional brick-and-mortar —have historically done well when participating in charitable causes. Those causes weren’t necessarily a part of the brand, however…
