Advanced Marketing Techniques to Help Your Twitter Account Take Off
We’ve all read those same old Twitter marketing techniques: use hashtags, speak with your followers, listen more than you talk, and a host of others that are all too obvious…
How to Stream Google Hangouts On Air to Twitter and Facebook
Are you using Google Hangouts on Air? Do you want your Twitter and Facebook followers to join in? By sharing the YouTube link of your Google Hangout to Twitter and…
The Social Media Advertising Beginner’s Guide for Twitter, Facebook and LinkedIn
When it comes to planning where to spend your marketing budget effectively, advertising on social media is one of the most sound investments you can make. I often speak to…
5 Ways to Boost Your Twitter Engagement
Is your Twitter engagement lagging? Are you looking for tips to get your numbers back up? A few simple tweaks can get you more attention and interaction on Twitter. In…
How to Use Animated GIFs on Twitter (While Muttering Obscenities Every Step of the Way)
We tested three approaches and found them all lacking By David Griner Some people think animated GIFs are stupid. Some find them charming. Possibly because of this rift, Twitter seems…
25 Effective Ways to Use Twitter Search for Marketing, Sales and Support
Knowing how to use Twitter's Advanced Search to precisely find the Tweets you're looking for is an incredible skill, but what exactly will you be looking for? There are times…
How to Create a Visual Map of Your Twitter Network
Last week’s second annual The Social Shake-Up brought together a crowd of more than 600 marketing, communications, and public relations professionals. The attendees heard rousing speeches by Jeremiah Owyang and…
Twitter Uses War Room to Coax Marketers Into Spending
Twitter is building up a war room to coax marketers into spending around big events. The top general is Ross Hoffman, director of brand strategy. Mr. Hoffman joined Twitter in…
21 Social Media Conversation Starters
Do you need a social media jump-start? Are your posts falling flat, or are you struggling to come up with new and interesting things to say? Following are 21 social…
6 Essential Social Media Lessons From Top Executives
Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. After all, there are some major benefits to doing so --…
How Brands Are Winning With Vine Videos: 10 Examples
Do you use Vine as part of your Twitter marketing? Have you seen how other companies are using it? Twitter originally introduced Vine to encourage creativity among users, but marketing…
The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
Though social media isn't some shiny new marketing toy, lots of marketers get tripped up when using it. Sure, these folks know how to put together a tweet or publish…