The Social Media Advertising Beginner’s Guide for Twitter, Facebook and LinkedIn

When it comes to planning where to spend your marketing budget effectively, advertising on social media is one of the most sound investments you can make.

I often speak to marketers who are just getting started with online advertising, and I offer the same advice at the start of each call. Advertising is complex; it’s never a set-it-and-forget-it process. It requires testing and checking, and experimenting with all forms of advertising offers the best chance of showing you what is truly effective. In addition to display advertising, I suggest giving social a try.

In fact, social media recently became the most effective digital advertising channel for driving impressions, clicks, and conversions. These days, businesses are allocating on average 28% of their spend towards it.

The Social Media Advertising Beginner’s Guide for Twitter, Facebook and LinkedIn

CopyRanger

Rick Duris is CopyRanger.

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