We tested three approaches and found them all lacking
Some people think animated GIFs are stupid. Some find them charming. Possibly because of this rift, Twitter seems caught in a pictorial purgatory that makes everyone unhappy.
Like it or not, animated GIFs have become a massively popular form of communication, quickly evolving from passive-aggressive zingers to earnestly useful bites of video that are convenient to watch on just about any platform.
How to Use Animated GIFs on Twitter (While Muttering Obscenities Every Step of the Way)
