3 Key Takeaways from Social Media Marketing World
Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and…
Social Media
Why Your Brand Needs an Instagram Video Marketing Strategy
Instagram recently rolled out an update that allows you to record and post 60-second videos, a dramatic increase from its previous 15-second video capabilities. Furthermore, the social network is adding…
Platform Dependent and Independent Social Media Mistakes to Avoid
For all businesses that have a digital presence, social media marketing is a must. But mistakes lower the chances of being successful with it. No matter how powerful your marketing…
11 Myth That Are Holding your Business Back On Twitter
Are you making the most out of the social network Twitter? Have clients and colleagues told you it isn’t worth investing your time and effort? Just because someone else wasn’t…
F8 Update: 10 New Facebook Features Every Marketer Should Know
F8 2016 is in the history books, and there was certainly no shortage of brilliant new Facebook features and ground-breaking announcements from the social media giant. In his Keynote, Mark…
Want to Use Instagram to Promote Your Brand? Be Sure to Post Incredible Content.
image credit: shutterstock Join us for a free, live webinar covering social media strategies to increase sales. Tune in 5/17 at 9 a.m. PT. Register Now » Does your organization…
4 Ways To Improve Your Social Media Marketing By Making Friends
Friendships are important. Some are long-term and some are just beginning, but they are what make us connect as human beings. Positioning your business on social media is no different than having…
4 key Facebook trends e-commerce advertisers need to know in 2016
Columnist Andrew Waber dives into advertising activity on Facebook and uncovers several trends to help you plan ahead and improve performance. With an increasingly robust international user base, and more…
Social Media Strategy: LinkedIn Tips for Professional Networking
LinkedIn, recognized by most as “the business social network” is also the third-highest visited social site, behind Facebook and Twitter. Because of its professional tone, it’s often an ideal platform…
Evaluate Social Care Efforts With the Enhanced Team Report
Sprout’s Team Report has been redesigned and enhanced to include powerful new reply metrics for analyzing customer service efforts. Offered in the Team and Enterprise plans, the report enables teams…
How to Create Amazing Ads for Facebook and Twitter
Most of the advice you’ll find about running paid social ads deals with the technical process behind it: what buttons to push, what levers to pull, and so forth. It’s…
Ultimate Guide to Social Media Competitive Analysis
The early days of social media marketing were like the Wild West. Everyone was on the same level, trying a million different tactics to find the secret sauce. Whether it…