LinkedIn, recognized by most as “the business social network” is also the third-highest visited social site, behind Facebook and Twitter. Because of its professional tone, it’s often an ideal platform for B2B social media strategies. But beyond brands, LinkedIn is the place for you to network about your industry, career, expertise, and just about every aspect of your work life. Plus, when executed correctly, your personal networking can also translate into company-level results.
Where do you get started with LinkedIn networking for your social media strategy? Check out this recommended approach: