4 key Facebook trends e-commerce advertisers need to know in 2016

Columnist Andrew Waber dives into advertising activity on Facebook and uncovers several trends to help you plan ahead and improve performance.

facebook-ecommerce-shopping-cart4-ss-1920With an increasingly robust international user base, and more direct response-type ad products available than at any point in its history, Facebook has increasingly become a go-to channel for advertisers directly selling physical products. Fashion retailers, flash-sale sites and subscription services all have significant presences on the site…

4 key Facebook trends e-commerce advertisers need to know in 2016

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